“Thanks for all the items you have supplied us, they look great and in record time too!”
Sharon Stanton
Shape up and Slim

“Just taken delivery of the business cards, they are lovely and just what we wanted.”
Dawn Little
Support Solutions Ltd

“Thanks for the Bags, they went down a storm”
Emma Spiers
Northamptonshire Chamber

“The Pens - Everybody loves them!”
Maureen
MDINA

“The Coasters are really good, we are delighted.”
Sue Coldridge
Goodrich Projects Ltd

“Great Service, order delieverd on time and to perfection”
Lloyd Richards
LPR Mortgages

“Cards arrived yesterday, brilliant, just a first class service”
Cassandra Read
Expert EPC

“Well done on a stunning print job”
Paul Green
Publicity Heaven

 

Top 10 Tips for successful use of promotional products

1. Think about the customers you wish to target.
2. Don’t just think about volume, be specific. For example why purchase a 1000 cheap pens and find that in six months you still have 600 left by your desk.
3. Quality can often be better than quantity. As with the point made in tip number 2. Do you want your company to look cheap? The answer is probably no, so invest a little bit more on a quality item and target your customer.
4. What information do you need to print on your items? So often I see ‘war and peace’ in a small advertising area. This is ineffective and therefore is wasted on getting the true message across. Logo, telephone or email/web address and a short slogan can normally suffice.
5. When do you need use promotional products? The answer of course is whenever you feel the time is right. However, if you have a sales team, it is often nice to leave a little gift when you have a face to face meeting. It can be used in a subtle way as with a business card. Simply say ‘thank you for your time’ and hand over the gift.
6. Are you attending an exhibition, running a training course or seminar, launching a new product, opening new premises. Any of these can be assisted with the use of a promotional gift.
7. Save money!!! Often it is useful to be able to use your logo in a single colour as this can save large amounts on origination costs and can be just as effective.
8. Vary the types of promotional products you give away. Going back to tip number 2, think about who will be on the receiving end and ask yourself, would I want to receive this item.
9. Use a reputable local company. They will be more willing to visiting you personally and assisting in sourcing the ideal gift that fits your budget. They will take care to see that your image is perfectly placed and printed on the item you require.
10. Evaluate how successful your promotion has been. It will not be guaranteed every time but if you put the above into your plans, you should be well on your way to success.

 
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