| 1. |
Think about the customers
you wish to target. |
| 2. |
Don’t just think about volume,
be specific. For example why purchase a 1000 cheap pens and
find that in six months you still have 600 left by your desk. |
| 3. |
Quality can often be better than quantity.
As with the point made in tip number 2. Do you want your
company to look cheap? The answer is probably no, so invest
a little bit more on a quality item and target your customer. |
| 4. |
What information do you need to print
on your items? So often I see ‘war and peace’ in
a small advertising area. This is ineffective and therefore
is wasted on getting the true message across. Logo, telephone
or email/web address and a short slogan can normally suffice. |
| 5. |
When do you need use promotional
products? The answer of course is whenever you feel the time
is right. However, if you have a sales team, it is often
nice to leave a little gift when you have a face to face
meeting. It can be used in a subtle way as with a business
card. Simply say ‘thank you for your time’ and
hand over the gift. |
| 6. |
Are you attending an exhibition, running
a training course or seminar, launching a new product, opening
new premises. Any of these can be assisted with the use of
a promotional gift. |
| 7. |
Save money!!! Often it is useful to
be able to use your logo in a single colour as this can save
large amounts on origination costs and can be just as effective. |
| 8. |
Vary the types of promotional products
you give away. Going back to tip number 2, think about who
will be on the receiving end and ask yourself, would I want
to receive this item. |
| 9. |
Use a reputable local company. They
will be more willing to visiting you personally and assisting
in sourcing the ideal gift that fits your budget. They will
take care to see that your image is perfectly placed and
printed on the item you require. |
| 10. |
Evaluate how successful your promotion
has been. It will not be guaranteed every time but if you
put the above into your plans, you should be well on your
way to success. |
